Activision's latest Call of Duty promotional tweet ignites player fury. The post, promoting a new Squid Game-themed store bundle, has garnered over 2 million views and a torrent of angry responses, accusing Activision of being tone-deaf to the game's significant problems.
Both Warzone and Black Ops 6 are plagued by widespread cheating in Ranked Play, among other critical issues. These persistent glitches, coupled with Activision's continued focus on promoting microtransactions, have pushed many players to the breaking point. Professional players, like Scump, have even declared the franchise's current state as its worst ever.
Activision's Promotional Tweet Backfires
On January 8th, Activision used the official Call of Duty Twitter account to hype a new Squid Game VIP store bundle. This marketing effort backfired spectacularly, with fans lambasting the company for its apparent disregard for the game's numerous flaws. The overwhelming sentiment is that addressing game-breaking issues should take precedence over promoting new purchases.
The criticism is sharp and widespread. Influencers like FaZe Swagg urged Activision to "read the room," while CharlieIntel highlighted the broken Ranked Play mode, noting its near-unplayability for many. Players like Taeskii are boycotting store bundles until the anti-cheat measures are improved.
Player Exodus on Steam
The negative reaction extends beyond online criticism. Since Black Ops 6's October 2024 release, Steam player counts have plummeted dramatically. While console player numbers remain unknown, the over 47% drop on Steam strongly suggests widespread player dissatisfaction, likely due to rampant hacking and persistent server issues. The game's future appears uncertain amidst this growing player exodus.
