A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a unique "reach score" measuring daily user interaction across various media (apps, games, music, videos, manga), awarded Pokémon a remarkable 65,578 points.
The survey, conducted monthly with 100,000 participants aged 15-69, highlights Pokémon's dominance. A staggering 50,546 points, or 80% of its total score, stemmed from the App Games category alone, fueled by the ongoing popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the resurgence of collectible card games also boosted brand visibility.
The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a top-performing and rapidly expanding brand within Japan.
The enduring appeal of the Pokémon franchise, encompassing video games, animation, movies, card games, and more, is managed by Nintendo, Game Freak, and Creatures, collectively operating as The Pokémon Company since 1998.
