Epic Games and Telefónica forge a significant mobile gaming partnership. The agreement will see the Epic Games Store (EGS) pre-installed on Android devices sold by Telefónica, impacting millions of users.
This strategic move places the EGS alongside Google Play as a default app store option for O2 (UK), Movistar, and Vivo customers globally. This broad reach, covering numerous countries, represents a substantial step for Epic's mobile ambitions.
Convenience: A Key Factor
The biggest hurdle for alternative app stores is often user convenience. Many casual users stick with pre-installed options. Epic's partnership with Telefónica directly addresses this by making the EGS a default choice for users in the UK, Spain, Germany, Latin America, and beyond.
This collaboration is just the beginning. Epic and Telefónica previously partnered on a Fortnite experience featuring the O2 Arena in 2021.
This deal marks a significant shift for Epic, who have faced legal challenges with Apple and Google. It promises increased accessibility for users and potentially lucrative growth for the company.
