Home News eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

Author : Isaac Mar 16,2025

Konami's eFootball, the popular multi-platform football simulator, has a new brand ambassador: the rising star Lamine Yamal. This exciting partnership brings the young footballer into the game itself.

Yamal, a product of FC Barcelona's famed La Masia academy, is already making waves in the football world. His inclusion in eFootball marks a significant milestone for the game. Players can now recruit Yamal as an Epic-level player, alongside other top talents like Neymar Jr. and Takefusa Kubo. All three boast the unique "Acceleration Burst" skill, a gameplay feature reflecting their exceptional on-field dribbling abilities.

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To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival uniform—just log in to claim yours!

Yamal's addition highlights eFootball's strategy to attract a younger audience and compete with established rivals. By integrating rising stars and reflecting the vibrant culture of football, Konami is clearly aiming to broaden eFootball's appeal.

Looking for more football gaming options? Check out our lists of the top 25 best football games for iOS and Android!

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