Home News Flexion, EA partner to expand hit mobile games to new app stores

Flexion, EA partner to expand hit mobile games to new app stores

Author : Emily Mar 28,2025

Flexion and EA have once again joined forces to expand the reach of EA's mobile game collection to alternative app stores. This move signifies a growing trend of increased accessibility for gamers who prefer not to use Google Play or the iOS App Store. It's a significant shift in the way major publishers view the potential of distributing their games beyond the traditional Apple and Google ecosystems.

The landscape of alternative app stores has seen substantial growth, particularly since Apple was compelled to allow these platforms in regions like the EU. This development has been a hot topic in the gaming community. Flexion, known for previously bringing Candy Crush Solitaire to alternative app stores, is now extending EA's mobile back-catalogue to these alternative storefronts.

You might be wondering, "What does this mean for me?" Traditionally, the iOS App Store and Google Play have been the primary avenues for mobile game distribution. However, recent legal battles have pushed Apple and Google to relax some of their anti-competitive practices, paving the way for alternative app stores. The benefit for gamers? Many of these platforms are rolling out attractive incentives to draw in users.

Epic Games StoreFor instance, consider the Epic Games Store and its free game program. While the platforms Flexion is partnering with may not offer free games, they are likely to provide more flexible policies than those typically seen on Apple and Google's stores.

Looking ahead, what does this mean for the industry? EA, a giant in the gaming world known for acquiring smaller developers, is clearly recognizing the shift towards alternative app stores. If EA sees value in this direction, it's a strong indicator that other companies will follow suit.

While we don't yet know which specific EA games will be available on these alternative platforms, speculation suggests titles like Diablo Immortal and other Candy Crush games could be on the list.

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